Mette Norgaard works with executive teams to help them craft a compelling story, communicate it, and stand shoulder to shoulder as they work through the tough issues to implement the plan.

Companies are abstractions, yet we treat them as if they were real, as if they could actually do things. But companies don't act, people do. It is not FedEx that delivers on time; it is the employees. It was not Lehman Brothers that made the wrong calls; it was its leaders. Therefore, changing organizations is ultimately about changing how the people in them think and work.

Effective change does not begin with deadening power-point presentations, but with a strong strategic story, one that captures the current reality and describes the daring goals, the obstacles ahead, and how to overcome them. A story that can be remembered and shared by everyone.

But then things get personal, as the stories mutate into new systems and structures, creating changes in accountabilities, budgets, headcounts, etc. At this time, one of two things happens. Some managers get defensive and use their talent to protect their own staff and business unit, stalling till the fresh ideas become stale and pass their expiration date. By contrast, real leaders are less concerned with their own fiefdom and more with the whole company's future. Instead of expecting employees to get new results in spite of old systems, these leaders work together, make the tough calls, and give people a tailwind for success.

“Finnish Broadcasting Company has implemented the biggest strategic and organizational change in it's history. Mette Norgaard has not only shared her great wisdom in organizational behavior to help us make our strategy true, but also managed to create trust and new leadership skills in our executive team, top management, and staff. Mette Norgaard has it all: up-to-date knowledge, wide experience, a network across the globe, and above all a big heart and true commitment to her work. I can't see how we could have managed through the hard process without her help.”